A proposal to design and build a marketing website for Etihad LMI: a clear, credible digital home for the Abu Dhabi hub and the wider international network.
Etihad's Line Maintenance International (LMI) provides MRO line maintenance at Abu Dhabi International Airport. Today, business arrives almost entirely through word of mouth. This website gives LMI a credible, professional place to show what it can do.
It's built for the people who evaluate maintenance options at AUH: airlines, other MROs, and procurement teams. It surfaces LMI's capabilities clearly and opens a clean channel for new enquiries.
We see this as phase one of a longer relationship. The decisions we make now are designed so the platform can grow with LMI over time.
Success here is defined by clarity, information quality, and a confident, professional presentation, not by chasing volume. The site's role is to represent LMI well and make the right conversations easier to start.
The audience is technical and industry-savvy, built for a B2B aviation buyer, never a consumer. Traffic is expected to be modest and highly qualified: quality of audience over quantity of clicks.
A custom, multi-page marketing website covering the Abu Dhabi hub and the international network, with the practical tools LMI needs to keep key information current.
An overview of LMI and its primary entry points, featuring named customers including Qatar Airways, British Airways, Saudia, Gulf Air, EgyptAir, SriLankan Airlines and Air Seychelles.
The AUH line-maintenance capability table and the public AUH price list, presented clearly for technical readers.
A zoomable, mobile-friendly, lag-free map of the international network with clickable stations that reveal capabilities, fleet information and contacts.
A downloads area for regulatory and capability documents (for example UK CAA and EASA approvals) that LMI can keep up to date itself.
A contact form as the primary conversion point, with submissions flowing straight into LMI's Monday.com for lead tracking.
Designated sections (such as pricing/capability tables and the downloads area) that LMI can update directly, without coming back to us.
Built-in search best practice to help LMI rank for terms like "line maintenance Abu Dhabi" and stand apart from Etihad Engineering over time.
On-site analytics set up to track visitor behaviour and contact conversions, ready for LMI to monitor.
Designed to Etihad's brand guidelines, with a distinct LMI identity kept separate from the passenger site.
A clean experience on every screen, with particular attention paid to map performance on phones.
A working preview of the map experience. The Abu Dhabi hub anchors the network; each international station is shown ready to populate as LMI's presence grows. Zoom, pan, and click any point.
Demo note: AUH shows representative line-maintenance capabilities. International stations (CMB, DEL, HKT, LHE, TLV) are intentionally shown without ticks. Their capability tables are ready to populate as LMI begins operations. The richer per-station experience is a design-stage decision.
A custom, modern build with a clean separation between content and presentation, so the site is fast, easy to maintain, and ready to grow into more than a marketing website later.
Content and presentation kept separate, so a customer portal can be layered on later without a rewrite.
A headless content layer wired to designated, data-driven sections, not free-form, site-wide editing that invites mistakes.
Contact submissions to Monday.com and conversion tracking through analytics, set up and tested.
A mobile-first mapping approach engineered to zoom smoothly and never lag on a phone.
Semantic markup, titles and metadata handled at the code level, not bolted on afterwards.
A type-safe, maintainable codebase suitable for long-term ownership and future extension.
We work in clear, sign-off-driven stages: structure and wireframes first, then full high-fidelity design with iterative feedback, then build, QA and a single launch. Throughout, we stay accommodating with revisions: a boutique, client-focused approach.
Once the scope is agreed and signed off, we estimate around two months from kickoff to launch. The breakdown below is indicative; final dates also depend on approval and IT processes on the Etihad side.
The biggest variable is the pace of internal approvals and IT / security review on the Etihad side. We build to clear sign-off points at each stage and stay flexible; your team's help in expediting approvals is what keeps the two-month estimate on track. Timeline is tentative until scope is locked.
One fixed price to design and build the website, plus optional ongoing care that LMI can choose, or add later, based on how much support is wanted after launch.
Everything in this proposal: the full multi-page site, the interactive map, integrations, analytics, SEO, and the scoped self-serve content areas, all wireframed, designed, built, and launched.
Ranges are indicative and confirmed post-launch based on the level of support LMI wants. Maintenance is not required to launch.
The website is the first step. As the relationship grows, there are clear, natural ways to build on it, and the platform is architected today so these can be added without starting over.
Dedicated, polished per-station pages on the map with full capability tables, fleet detail and contacts.
A secure login for customers to submit and manage MRO requests, and view status and billing.
A natural next step after the website to put LMI's services in customers' hands directly.
When it becomes a priority, off-page SEO and content can be added through trusted partners.
These are directions, not commitments, included to show where the partnership can go. Each would be scoped and quoted when the time is right.
A straightforward path from this proposal to a live site. We're also happy to produce a short visual demo once we have a soft go-ahead, to help your stakeholders picture the result.
We'd be glad to walk your team through this proposal, adjust anything to fit, and start with a short design demo whenever you're ready.